Dubai, UAE

Senior Software Engineer · Product Engineering

Complex interfaces.End-to-end product delivery.

I build and ship production products across fintech, AI, commerce, and real-time operations—from React and Next.js interfaces to Node.js APIs, secure identity, automated testing, and CI/CD.

AI products & agentsWeb apps & APIsDeployment & CI/CD

Experience across

Product work

Selected work

Products and systems across AI, fintech, commerce, and real-time operations.

ai71

Slidez — AI Presentation Platform

AI-powered presentation platform for creating, editing, and refining structured presentations.

Contributions

  • Modernized Craft.js and Lexical editor architecture.
  • Built AI workflows for slide edits, deck edits, recommendations, and image generation.

Evidence / context

50% faster page loads · 70% of key flows covered by Playwright

ReactTypeScriptOpenAI APIsCraft.jsLexicalJWT auth
Secure

Emirates NBD

Wealth & Marketplace Experiences

Secure product delivery across wealth, internal marketplace, content, and identity journeys in regulated banking.

Key contributions

  • Built wealth and marketplace features with React, Material UI, and Sitecore.
  • Delivered enterprise authentication and identity integrations across secure access flows.

Delivery context

Secure customer and internal journeys in a regulated banking environment, supported by Jest and Playwright coverage.

ReactTypeScriptMaterial UISitecoreMSAL / SSOJest

The White Boutique

Commerce Platform Migration

Migration from WordPress to a custom Next.js gifting platform with reusable UI, cloud deployment, and CI/CD.

Key contributions

  • Led frontend delivery, deployment, and ongoing platform maintenance.
  • Migrated the storefront to a TypeScript-based Next.js application.

Evidence / context

Supported a business handling approximately AED 3M in monthly sales during my tenure.

Next.jsTypeScriptTailwind CSSAWSDockerGitHub Actions

Careem

An Uber company during my tenure

Platform Quality & Delivery Improvements

Frontend delivery, CI/CD, deployment reliability, testing, and code-quality improvements across internal products.

Key contributions

  • Contributed to GitLab and Jenkins migration to GitHub Actions.
  • Took an Angular service from development through Kubernetes deployment and SonarQube quality checks.

Evidence / context

≥80% test coverage in a frontend service · ~$35K/year infrastructure savings

AngularReactGitHub ActionsKubernetesDockerSonarQube

Independent projects

Projects built outside work

Open-source tools exploring local-first AI workflows, developer tooling, and practical product engineering.

Open-source project · Local-first AI workflow

CV Match Agent

A well-structured TypeScript CLI for local-first CV-to-job matching and application asset generation.

  • Parses Markdown, plain-text, and text-based PDF CVs into a reusable candidate profile.
  • Compares candidate context against job requirements, skills, projects, achievements, and location.
  • Generates practical application assets with validation, review, and repair safeguards.

Local-first by design

Runs locally with no frontend, database, authentication system, or remote app server.

Experience

A career across fintech, AI products, commerce, and real-time operations.

View full experience details →
Aug 2025 — Present

Senior Software Engineer

Emirates NBD

Building secure wealth and internal marketplace experiences, identity integrations, AI-powered chat, assistance, content workflows, and automated quality coverage.

Sep 2024 — Jul 2025

Software Engineer II

ai71

Contributed to Slidez across editor architecture, AI editing workflows, authentication migration, performance optimization, automated testing, and secure delivery.

Nov 2023 — Aug 2024

Founding Software Engineer

The White Boutique

Led the migration of a gifting platform from WordPress to Next.js, with reusable UI foundations, AWS deployment, and CI/CD workflows.

Jul 2022 — Oct 2023

Software Engineer I → Software Engineer II

Careem

An Uber company during my tenure

Progressed from Software Engineer I to Software Engineer II while contributing to CI/CD migration, frontend deployment reliability, automated testing, code quality, and performance improvements across internal products.

≥80% test coverage in a frontend service · ~$35K/year infrastructure savings

Team outcomes; contributed through CI/CD, quality, and frontend delivery work.

Recognition · Careem Engineering Excellence Award · 2023

Jul 2020 — Jun 2022

Software Engineer

Munch:ON · Acquired by Careem

Built real-time delivery operations dashboards, live driver-map experiences, and internal APIs supporting high-volume delivery workflows.

Capabilities & toolkit

How I build and the tools I use

Product engineering across complex interfaces, AI-enabled workflows, reliable delivery, and maintainable systems.

Product foundations

Web applications, APIs, and shared systems designed to remain maintainable as products grow.

Core tools

React · Next.js · TypeScript · Node.js

Complex user workflows

Editors, dashboards, real-time operations, secure identity flows, and data-heavy interfaces.

Core tools

React Query · Zustand · Mapbox · Material UI

AI-enabled product features

AI-powered assistants, editing and image workflows, plus a local-first matching agent with validation, review, and repair safeguards.

Core tools

OpenAI APIs · Ollama · Craft.js · Lexical

Reliable delivery

Testing, CI/CD, deployment, accessibility, code review, and cross-functional delivery.

Core tools

Jest · Playwright · Docker · GitHub Actions · AWS

About

Portrait of Syed Asad Abrar

Senior Software Engineer · Dubai

I’m a Senior Software Engineer with six years of experience shipping production software across fintech, AI, commerce, and real-time operations. I combine deep frontend architecture expertise with hands-on work across Node.js APIs, secure identity, automated testing, CI/CD, and cloud delivery.

I’ve worked in regulated banking, AI product teams, a delivery startup later acquired by Careem, and a lean commerce business—partnering with product, design, backend, QA, and operations to build reliable customer and operational workflows.

Dubai, UAE · Product engineering · Secure systems · AI-enabled workflows

Contact

Let's build something useful.

Open to senior product engineering roles, full-stack product work, and AI-enabled product teams.

Product engineeringAI-enabled workflowsPlatform quality & delivery
[email protected]